Almost every company now has a presence on social media. If your company doesn’t have one, you are clearly in an ever decreasing minority.
At the same time, the power and reach of social media must be leveraged properly to get the best out of such engagements. It is a fact that while many companies use social technologies, just a few actually achieve the full potential benefit.
Engage With Your Audience More Effectively
To know about the full advantage of social technologies, you must know how to engage with the right audience in the right place. Social media engagement can be used to create more relevant and profitable relationships with customers. The reach of these services are immense and not having a presence on social media is akin to giving the race to your competitors on a platter.
Social media integration can easily increase productivity according to online marketing experts. You can increase staff efficiency by as much as 25 per cent through social media integration.
Social networks for staff members can make the workforce more dynamic and productive. It can also train them to work in an online social environment. Communicating through a social network with colleagues can provide the necessary experience for effective social media engagement and also helps you communicate better with customers.
Establish a Better Communication Platform with Business Partners
One of the least explored areas of social media integration is connecting with the network of suppliers, dealers and clients. Just a handful of companies have the technology to be entirely self-sufficient in communication systems. Social media can provide the ideal platform to communicate with other companies. It can help achieve high efficiency in business-to-business which goes way beyond with emails and calls. Social media integration such as Fyoosion can help establish cross-company private social networks.
Social media integration can be brought to any site with built-in comments feature. It can be used to initiate product reviews or add comment streams, post blogs and lots more.