Creating a compelling and attention-grabbing landing page is one of the key requirements for developing a successful website. Unfortunately, there is no one-size-fits-all formula that will guarantee a great-looking landing page. There are several elements that come into play while creating the page that introduces your enterprise to potential customers.
Creating an impactful landing page design can help in grabbing customer attention and improve the conversion numbers significantly. To achieve this you must communicate your ideas to your target audience clearly and concisely. One of the best ways of ensuring that you have a riveting landing page is to apply the various characteristics of success to your efforts. A brief look at how you can get it bang on:
‘Keep it simple’ may sound highly clichéd but that’s precisely what you must do to achieve your landing page objectives. Remove all distractions that could make visitors stray away. Generate curiosity with a great header and once you have their attention, spell out your core message in the simplest possible way.
Sometimes a shock therapy helps in grabbing attention. The same holds true for your landing page. Giving your readers something unexpected can work wonders in grabbing and retaining their attention. Think out of the box to provide something that will pleasantly surprise visitors and make them stay longer.
Provide solid, concrete content in the form of powerful messages that remain with your visitors long after they have moved on from your page. Cut off the abstract and the intangible and present them with rock-solid, verifiable facts and figures that will of value to them. Information that is helpful and of use to the readers on your landing page will send your credibility soaring and help you get their undivided attention.
Numbers, facts and figures that are put up on the landing pages must be reliable and verifiable. However, putting up complex statistics may prove to be counterproductive. Presenting them in a simple format that registers with your audience easily can increase the reliability factor and help you send home your message in an impactful manner.
We all agree that emotion is a key component of communication. Your landing page can have that touch of emotion to engage your visitors on a personal level. This can be done by connecting your product or service to an emotional factor that your visitors will readily identify with.
Selling is all about telling a story in an engaging manner. Your landing page must tell a story that makes an interesting start so that readers will remain engaged to know what’s going to unfold next. A well-designed landing page can make the visitor a part of the story by persuading them into action subtly. Share positive things someone has said about your site or service so that your audience knows about it. It can increase your credibility and establish you as a reliable source.
Using these SUCCESS tips can help you create a landing page that can achieve your firm’s objectives.